A Modest Reform Could Mean Life Or Death For The Vaping Industry


A modest reform could mean life or death for the vaping industry

The e-cigarette industry is on the edge of a cliff, with Food and Drug Administration rules threatening to wipe out 10,000 small businesses and remove 99 percent of vapor products from the market in just 18 months’ time.
The FDA’s infamous deeming rule requires all vapor products that came on the market after Feb. 15, 2007, to undergo a prohibitively expensive pre-approval process. These applications can run into the millions of dollars and thousands of hours of paperwork.
Since the e-cigarette market in the U.S. prior to 2007 was virtually nonexistent, all vapor products currently on the market will be subject to this pre-approval process, …

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