African-Americans Should Resist Targeted Tobacco Marketing

African-Americans should resist targeted tobacco marketing

Did you know that tobacco kills more African-Americans than AIDS, car crashes, murders, drugs, and alcohol combined? That’s right, COMBINED. Every year, 45,000 African-Americans die of smoking-related illnesses. African-Americans are more likely to die from smoking than whites, even though they smoke fewer cigarettes and make more quit attempts.African-Americans smoke less and die more. Why is that? Two things: menthol and targeted advertising. Let’s start with menthol. Almost 90 percent of African-Americans who smoke prefer menthol cigarettes. Menthol numbs the throat, making it easier to inhale deeply, which may explain why menthols are more addictive than non-menthols. Even though …

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