Black Caucus: Facebook Ads Violate Discrimination Laws


Black Caucus: Facebook ads violate discrimination laws

Facebook’s practice of letting advertisers exclude racial groups from targeted ads has caught the eye of US lawmakers. “We are writing to express our deep concerns with reports that Facebook’s ‘Ethnic Affinities’ advertising customization feature allows for advertisers to exclude specific racial and ethnic groups when placing housing advertisements,” the Congressional Black Caucus said in a letter to Facebook. “This is in direct violation of the Fair Housing Act of 1968.”

The practice was reported last week by ProPublica, which took out a housing ad to show how it could exclude potential buyers with African American, Asian American or Hispanic “ethnic …

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