Sponsored Signs Coming To a Highway Near You? Not So Fast.
Sponsored signs coming to a highway near you? Not so fast.
A traffic sign alerts drivers on Interstate 84 in Troutdale, Ore., of road closures on Jan. 18, 2017. State-level officials across the country are studying proposals to allow advertising on public highway signs to provide funding for construction and maintenance.(Photo: Don Ryan, AP)
Grappling with the high cost of highway maintenance, states are increasingly experimenting with a long-prohibited fundraiser: Advertising on signs that normally announce traffic congestion or construction detours.
The signs raise serious safety concerns over distracted drivers and diluted emergency messages. But advertising shows promise for raking tens of millions of dollars into state highway systems in dire need of …